Bacardi Rum

Big Interview

‘Brands are built in bars, not in boardrooms’

17-May-2021 By Stuart Stone

After making a long-awaited return to reopened pubs and bars throughout April, Bacardi’s on-trade director Leila Stansfield’s glass is most certainly half full for the weeks and months of on-trade recovery ahead.

Versatility for Bacardi

11-Jul-2007

Bacardi is looking to create greater loyalty and rate of sale through its new "Versatility" marketing campaign.Announced last month, the £15m...

Bacardi unveils new Vinnie Jones ad

24-Jun-2002

Bacardi-Martini has unveiled the latest instalment in its TV advertising campaign for Bacardi rum.The new advert, part of the brand's £7.5m "Welcome...